Most thinking about innovation and entrepreneurship tends to be atomistic. And for good reason: such is the breadth and depth of the subject matter that mastery of any one aspect requires considerable specialisation. However, this does not obviate the need for holistic thinking. Indeed, it increases the need for it. Prof. Calestous
Juma of Harvard University and Prof. Daniel
Isenberg of Babson College are two of the world's leading holistic thinkers on innovation and entrepreneurship, respectively.
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