Thinking Different

Steve Jobs resigned as CEO of Apple yesterday after 14 years of helping Apple to Think Different again:

"Apple at the core, its core value, is that we believe that people with passion CAN change the world for the better [...] that those people who are crazy enough to think that they can change the world are the ones who actually do."
- 1997, Steve Jobs introducing the "Think Different" marketing campaign.

"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will."
- 2007, Steve Jobs introducing iPhone.

"It's in Apple's DNA that technology alone is not enough. That it's technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing."
- 2011, Steve Jobs introducing iPad 2.