Wednesday, June 02, 2010


Steve(n Paul) Jobs was interviewed at the D: All Things Digital conference yesterday and he was fascinating as always. There's a sort of transcript available. Here's my favourite part:
Kara: “What do you do all day?”

Jobs: “I have one of the best jobs in the world. I get to hang out with some of the most talented, committed people around and together we get to play in this sandbox and build these cool products….Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We’re structured like a start-up. We’re the biggest start-up on the planet. And we all meet once a week to discuss our business…and there’s tremendous teamwork at the top and that filters down to the other employees…and so what I do all day is meet with teams of people and work on ideas and new problems to come up with new products.” (Emphasis mine)

The vast majority of organisations haven't learnt this lesson yet (and perhaps never will): Bureaucracy stifles innovation.

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