What motivates research and innovation?
There are many highly respectable motives which may lead men to prosecute research, but three which are much more important than the rest. The first (without which the rest must come to nothing) is intellectual curiosity, desire to know the truth. Then, professional pride, anxiety to be satisfied with one's performance, the shame that overcomes any self-respecting craftsman when his work is unworthy of his talent. Finally, ambition, desire for reputation, and the position, even the power or money, which it brings.
-- G. H. Hardy, A Mathematician's Apology (1940) [Emphasis added]
A Mathematician's Apology is a gem, equally remarkable for its beauty and its brevity.
I would also recommend the seventh and last volume of Collected Papers of G. H. Hardy to the general reader. It comprises a wide selection of Hardy's non-technical papers and showcases his skill and elegance as a writer of English prose.
Towards the end of A Mathematician's Apology Hardy remarks, clinically, that "journalism is the only profession, outside academic life, in which I should have felt really confident of my chances". Hardy was not a man given to hyperbole, so we can safely take him at his word.
Some journalist.
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